DoSomething.org Launches 4th Annual Tackle Hunger Campaign

DoSomething.org, Walmart, Cheer Channel, Feed America and Grammy Award Winning Rap Artist Nelly Motivate Teens to Collect Food This Holiday Season

 

NEW YORK, NY – November 17, 2011 – Hunger affects 1 in 6 Americans and 1 in 5 children. Today, DoSomething.org launched the 4th Annual Tackle Hunger campaign, a national youth led food drive held annually during the holiday season. In a national Public Service Announcement (PSA), Grammy award winning rap artist Nelly urges teens to join together and collect 1 Million pounds of food during the eight-week campaign.

As an incentive for young people to get creative in reaching this goal, DoSomething.org will reward one drive with $100 education scholarships for each member of the drive.

“49 million Americans go hungry each year – that’s double the population of Texas,” said James Elbaor, DoSomething.org. “It doesn’t need to be this way, Tackle Hunger allows teens to make a difference.” DoSomething.org is pumped to bring on new media partner Cheer Channel on this important campaign. “Cheerleaders are well-known for their enthusiasm and dedication to giving back to the community”, said Lance H. Robbins, President of the CC. “We anticipate a great response, especially with the support of leading cheer event producers such as Epic Brands, that will spread the word utilizing the PSA video and banner ads at their competitions”.

“No one deserves to go hungry,” said Nelly. “That’s why I joined up with DoSomething.org to get teens to ride with me and make a difference this holiday season.”

For this year’s campaign, Walmart has teamed up with DoSomething.org to continue supporting this important issue. “Walmart and the Walmart Foundation made a $2 billion commitment through 2015 to hunger relief efforts in the U.S, we’re proud to sponsor this campaign.” Says Julie Gehrki, Walmart Foundation

And once again DoSomething.org has joined forces with Feeding America, the nation’s leading domestic hunger-relief charity, to help spread the word about this issue.

“We are thrilled once again to be working with DoSomething.org on this very important campaign,” said Paula Thorton Greear, Feeding America. “The more people know about this issue, the more support we will have in helping fight hunger in America.”

To learn more, go to www.dosomething.org/tackle-hunger.

ABOUT DOSOMETHING.ORG:

We love teens. They are creative, active, wired…and frustrated that our world is so messed up. DoSomething.org harnesses that awesome energy and unleashes it on causes teens care about. Almost every week, we launch a new national campaign. The call to action is always something that has a real impact and doesn’t require money, an adult, or a car. With a goal of 5 million active members by 2015, DoSomething.org is one of the largest organizations in the US for teens and social change. Join us at www.DoSomething.org.

ABOUT WALMART FOUNDATION:

Walmart and the Walmart Foundation are proud to support initiatives that are helping people live better around the globe. In May 2010, Walmart and its Foundation made a historic pledge of $2 billion through 2015 to fight hunger in the U.S. The Walmart Foundation also supports education, workforce development, environmental sustainability, and health and wellness initiatives. To learn more, visit http://www.walmartfoundation.org.

ABOUT FEEDING AMERICA:

Feeding America provides low-income individuals and families with the fuel to survive and even thrive. As the nation’s leading domestic hunger-relief charity, our network members supply food to more than 37 million Americans each year, including 14 million children and 3 million seniors. Serving the entire United States, more than 200 member food banks support 61,000 agencies that address hunger in all of its forms. For more information on how you can fight hunger in your community and across the country, visit http://www.feedingamerica.org. Find us on Facebook at facebook.com/FeedingAmerica or follow our news on Twitter at twitter.com/FeedingAmerica.

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Media Contact:                       

Lauren Kelcher

Sunshine Sachs

Kelcher@sunshinesachs.com

212.691.2800

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